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{"id":469,"date":"2018-02-20T16:30:42","date_gmt":"2018-02-20T15:30:42","guid":{"rendered":"http:\/\/collectifpleinlavue.org\/?p=469"},"modified":"2018-02-22T19:13:30","modified_gmt":"2018-02-22T18:13:30","slug":"pour-le-collectif-plein-la-vue-eric-piolle-raconte-la-reduction-de-la-publicite-a-grenoble","status":"publish","type":"post","link":"https:\/\/collectifpleinlavue.org\/index.php\/2018\/02\/20\/pour-le-collectif-plein-la-vue-eric-piolle-raconte-la-reduction-de-la-publicite-a-grenoble\/","title":{"rendered":"Communiqu\u00e9 de presse : pour le collectif Plein la vue, Eric Piolle raconte la r\u00e9duction de la publicit\u00e9 \u00e0 Grenoble"},"content":{"rendered":"

Ce <\/span>mardi<\/span> <\/span>20<\/span> f\u00e9vrier<\/span>, <\/span>le maire de Grenoble \u00c9ric Piolle a <\/span>r\u00e9alis\u00e9 une vid\u00e9o pour le co<\/span>llectif Plein la vu<\/span>e<\/span> o\u00f9 il <\/span>raconte ce qu\u2019est une ville qui a fortement r\u00e9duit la place de la publicit\u00e9 dans l\u2019espace public<\/span>.<\/span><\/strong><\/span><\/p>\n

Un soutien de poids pour notre collectif, d\u00e9j\u00e0 soutenu par 10 000 personnes (via la p\u00e9tition*) et de nombreuses organisations locales. <\/span>Et c\u2019est<\/span> surtout une inspiration forte pour la M\u00e9tropole de Lyon, qui elle aussi peut prot\u00e9ger ses enfants, soutenir ses petits commerces et embellir s<\/span>on territoire<\/span>.<\/span><\/span><\/strong><\/p>\n

<\/iframe><\/p>\nRappelons qu\u2019<\/span>en 2015<\/span> Grenoble <\/span>a \u00e9t\u00e9<\/span> la premi\u00e8re grande ville europ\u00e9enne \u00e0 <\/span>ne pas avoir<\/span> renouvel\u00e9 <\/span>son<\/span> contrat la liant \u00e0 <\/span>un afficheur (avec JC D\u00e9caux en l\u2019occurence)<\/span> pour l\u2019exploitation des mobiliers urbains d\u2019informations <\/span><\/span>(<\/span>en dehors des arr\u00eats de trams et bus, en contrat avec l\u2019agglom\u00e9ration<\/span><\/span>). <\/span><\/span><\/span>De fait, la ville a \u00e9t\u00e9 lib\u00e9r\u00e9e de <\/strong>330 panneaux publicitaires<\/strong> et \u00e0<\/span> la place <\/span>on retrouve d\u00e9sormais <\/span>: des arbres, des aires de jeux, des arceaux v\u00e9los\u2026 et tout simplement de l\u2019espace libre, pour profiter de la beaut\u00e9 des paysages, du patrimoine, et<\/span> <\/span>pour reposer notre cerveau.<\/span><\/span><\/p>\nSouvent mis en avant, l\u2019apport financier pour les collectivit\u00e9s, est en fait n\u00e9gligeable et peut tout \u00e0 fait \u00eatre compens\u00e9 par d\u2019autres mesures. <\/span><\/span>Effectivement \u00e0 Grenoble, l<\/span>e contrat en discussion \u00e0 l\u2019\u00e9poque ne repr\u00e9sentait que 0,1\u00a0% du budget de la ville. Dans le m\u00eame temps, le budget communication de la ville est pass\u00e9 de 0,8 \u00e0 0,4\u00a0% du budget, <\/span>soit un gain <\/span>par quatre<\/span>.<\/span><\/span><\/p>\nDepuis maintenant trois ans que les panneaux on \u00e9t\u00e9 retir\u00e9s, aucune pol\u00e9mique n\u2019est apparue, cela d\u00e9montrant que l\u2019on peut tr\u00e8s bien s\u2019en passer. Les petits commer\u00e7ants notamment n\u2019ont pas fait montre d\u2019opposition particuli\u00e8re, sachant que l\u2019immense majorit\u00e9 de ces panneaux publicitaires est trust\u00e9e par une infime partie de grands groupes.<\/span><\/span><\/p>\n <\/p>\nRetrouvez la vid\u00e9o sur <a href=\"https:\/\/www.facebook.com\/collectifpleinlavue\/posts\/151763658826066\">facebook<\/a> et sur <a href=\"https:\/\/twitter.com\/Coll_Pleinlavue\/status\/965975727056326656\">twitter<\/a>. \n<\/span><\/span><\/p>\nRappelons que nous sommes au tout d\u00e9but de la concertation publique sur le R\u00e8glement local de publicit\u00e9 intercommunal (RLPI), qui va l\u00e9gif\u00e9rer sur la place de la publicit\u00e9 dans l\u2019espace public pour les ann\u00e9es, voire les d\u00e9cennies \u00e0 venir. <\/i><\/span>Chaque citoyen peut interpeller la m\u00e9tropole de Lyon en \u00e9crivant \u00e0 <a href=\"mailto:concertation.rlp@grandlyon.com\">concertation.rlp@grandlyon.com<\/a> ou \u00e0 partir du site <a href=\"http:\/\/collectifpleinlavue.org\/\">pleinlavue.org<\/a>.<\/i><\/span><\/span><\/p>\n*L<\/i>a p\u00e9tition \u00ab\u00a0Des arbres pas des pubs, <\/i>lib\u00e9rons la m\u00e9tropole lyonnaise de la pression publicitaire\u00a0\u00bb regroupe plus de 10 000 signatures (<a href=\"http:\/\/collectifpleinlavue.org\/\">pleinlavue.org<\/a>). <\/i><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Ce mardi 20 f\u00e9vrier, le maire de Grenoble \u00c9ric Piolle a r\u00e9alis\u00e9 une vid\u00e9o pour le collectif Plein la vue o\u00f9 il raconte ce qu\u2019est une ville qui a fortement r\u00e9duit la place de la publicit\u00e9 dans l\u2019espace public. Un soutien de poids pour notre collectif, d\u00e9j\u00e0 soutenu par 10 000 personnes (via la p\u00e9tition*) […]<\/p>\n","protected":false},"author":2,"featured_media":470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[27,28],"class_list":["post-469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-info","category-news","tag-eric-piolle","tag-grenoble"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/collectifpleinlavue.org\/index.php\/wp-json\/wp\/v2\/posts\/469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/collectifpleinlavue.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/collectifpleinlavue.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/collectifpleinlavue.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/collectifpleinlavue.org\/index.php\/wp-json\/wp\/v2\/comments?post=469"}],"version-history":[{"count":5,"href":"https:\/\/collectifpleinlavue.org\/index.php\/wp-json\/wp\/v2\/posts\/469\/revisions"}],"predecessor-version":[{"id":510,"href":"https:\/\/collectifpleinlavue.org\/index.php\/wp-json\/wp\/v2\/posts\/469\/revisions\/510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/collectifpleinlavue.org\/index.php\/wp-json\/wp\/v2\/media\/470"}],"wp:attachment":[{"href":"https:\/\/collectifpleinlavue.org\/index.php\/wp-json\/wp\/v2\/media?parent=469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/collectifpleinlavue.org\/index.php\/wp-json\/wp\/v2\/categories?post=469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/collectifpleinlavue.org\/index.php\/wp-json\/wp\/v2\/tags?post=469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}